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"Ayin Hara", Deep Blue Protection.

Evil Eye. Blue Protection & Good Fortune.


THE BELIEF IN THE "EVIL EYE," OR "AYIN HARA" IN HEBREW, DATES BACK ALMOST 3000 YEARS TO ANCIENT COMMUNITIES.

SINCE THEN, JEWISH PEOPLE USE TO CREATE AMULETS DESIGNED TO WARD OFF THE EVIL EYE.



Objects such as jewelry, or objects with these talismans are believed to guard us against it and bring good luck and good fortune to the wearer by offering sturdy protection.

The profound cobalt-blue eye symbol, an ocular amulet, is the charm meant to ward us off any malicious glares.

The "AYIN HARA" figure has become one of the most powerful symbolic images globally and represents good karma and inner peace.

Here are some of our favorite "Ayin Ha'ra" designed objects to shield you from negativity, a perfect combination of design, style, and color that will keep you feeling safe and protected, everywhere, and any time.


As the old Yiddish sign says: “Kinehora. Let it be without the evil eye...”


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