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Big Buckets for the Soul

Set up for studying Torah.


MARKETING RESEARCH STUDIES PROVED THAT IF THE ENVIRONMENT OR EVEN THE CONTAINER IS RIGHT, PEOPLE WILL CONSUME MUCH MORE OF WHATEVER PRODUCT IS IN IT.

THIS HOLIDAYS, LET'S APPLY THIS METHOD TO THE ENRICHMENT OF OUR SOUL!


"This study case is excellent guidance as we make High Holiday resolutions to improve ourselves and to grow."

By Rabbi Dov Greenberg

Photo by cottonbro from Pexels

"Big changes in behavior can be triggered simply by changing features of people's environment."


A Cornell professor of marketing, once performed the following experiment: he gave away stale, five- day-old popcorn to moviegoers at a theater in the Chicago suburbs.

Some people got big buckets, while others received enormous buckets.

Both sizes held more popcorn than a person could wish. Yet when the research team weighed the buckets af