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Big Buckets for the Soul

Set up for studying Torah.


MARKETING RESEARCH STUDIES PROVED THAT IF THE ENVIRONMENT OR EVEN THE CONTAINER IS RIGHT, PEOPLE WILL CONSUME MUCH MORE OF WHATEVER PRODUCT IS IN IT.

THIS HOLIDAYS, LET'S APPLY THIS METHOD TO THE ENRICHMENT OF OUR SOUL!


"This study case is excellent guidance as we make High Holiday resolutions to improve ourselves and to grow."

By Rabbi Dov Greenberg

Photo by cottonbro from Pexels

"Big changes in behavior can be triggered simply by changing features of people's environment."


A Cornell professor of marketing, once performed the following experiment: he gave away stale, five- day-old popcorn to moviegoers at a theater in the Chicago suburbs.

Some people got big buckets, while others received enormous buckets.

Both sizes held more popcorn than a person could wish. Yet when the research team weighed the buckets after the movie, they found a massive difference in the amounts the two groups had eaten.

Those with the more giant buckets gulped down an average of 53 percent more popcorn. That's the equivalent of 173 more calories. Over the years, other popcorn studies were run, and the results were always the same; "It didn't matter if our moviegoers were in Pennsylvania, Illinois or Iowa, all our popcorn studies led to the same conclusion: People eat more when you give them a bigger container. Period.

My favorite part of the study is this:

"People refused to believe the results. When the moviegoers were told about the popcorn experiment afterward, the majority alarmed at the idea that their bucket size had any effect on them, saying, "Things like that don't trick me," or "I'm not a glutton. I didn't eat that much. Your scale must be broken."

The study's point is that significant changes in behavior could be triggered simply by changing people's environment characteristics. The moviegoers with a different feature—the smaller buckets—ate smaller portions of popcorn, without ever trying or planning to do so.

This study case is excellent guidance as we make High Holiday resolutions to improve ourselves and to grow.

It may seem like a steep challenge, but next time you struggle to change, look at your environment.

What features can you change to make it easier to achieve your desired outcome? The solution may be as easy as switching bucket sizes.

If you would like to be healthier, stock up your fridge with fresh and organic fruits and vegetables, and fill your pantry with healthy snacks.

If you would like to learn more Torah, get many good Jewish books and fill your home with them. Put them on your coffee table, nightstand, living room, child's room, and bookshelves.

With just this simple adjustment, you may end up learning 53 percent more Torah this year...!


Chag Sameach!





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